bike-pure: fighting for a cultural shift in cycling

I'm a romantic realist, and I can accept that doping will never be completely eliminated from sport - just like cheating is a regrettable facet of life for some people. However, thanks to Bike-Pure, fans of cycling can now unify their voices and deliver loud-and-clear the message that we do not accept the fallacy that to be successful in cyclesport you have to dope. We want clean champions and those sponsors that fund ethical squads are the ones that will enjoy our patronage.If you haven't already, join the bike-pure movement, and tell 'em I sent ya.