For Lyons, who cut his teeth racing as an elite amateur in Holland and Belgium, the deal with Duvel is something of a Christmas Miracle. Because of budget cuts and a shift in marketing strategies among the global economic down-turn, Lyon's previous sponsor
Negotiations were rapid, according to Public Relations Director Larry Bennett at Duvel, and the agreement was reached late yesterday, US-time. "We are excited to have Patrick back with the Duvel family - he is a great ambassador to the brand and sport," said Bennett.
With Duvel now secured as title sponsor, Lyons is moving quickly to fill-out his stable of supporters. To that end, the Duvel/Moorgat-backed rider convinced Eric Sakolowsky of Velo Europa to provide Cyfac bicycles for 2010. In a familiar refrain for those who work with Lyons, Sakolowsky gushed, "This is an exciting partnership with Patrick, Duvel and Cyfac."
Lyons will compete in events in the northeast and mid-Atlantic regions of the United States, and already has invitations in hand for several post-Tour de France criteriums in Belgium and Holland. He is also targeting a good ride in the 2010 Press World Cycling Championships in September in Belgium. "While I aim to represent all of my sponsors with consistent performances throughout the year - serving as a true brand ambassador - I'm especially focused on a good result at the Press Worlds," revealed Lyons. Yes, he is a man of many talents, for in addition to coaching, competing and managing riders, Lyons is an accredited cycling journalist, and staff writer at The Daily Peloton.