The title alone makes it an interesting read.
"In the mind of the public, doping is a dirty thing. We assign blame, claim righteous indignation and experience a visceral rejection to the cheating of our idols. So when our stars start to fall, we find pleasure in accelerating their descent.
Meanwhile, to the developing world―where conditions promote doping and ethical muddles―we show indifference. Viewing cycling, the sporting public sees doping as a test of morals rather than economic necessity.
And every year, another rider from a disadvantaged background emerges and shocks the world with his performance. For weeks, we are stunned by the talent. In the underdog, we have found a new idol..."
Click here for the complete, exclusive interview.