Mavic "Ergo Cleat" Alignment System

Having always depended up on the services of foot-guru Bill Peterson (FootFitness) for cleat-alignment and placement services, I'm wondering if anyone knows more about the Mavic "Ergo Cleat" that was featured recently on VeloNews.com. Is this something that US shops will even be able to buy? And does it seem to anyone else like the device can't determine biomechanically-correct cleat placement - it can only replicate cleat placement from one pair of shoes to the next? Thoughts? Details? Insights?

If you know anything about the "Ergo Cleat" beyond what you read in VeloNews, please leave a comment with the details! Thanks.