Showing posts with label Giant Bicycles. Show all posts
Showing posts with label Giant Bicycles. Show all posts

Sunday, September 12, 2010

Bike Weight Marketing BS

Just saw this polished-turd marketing-speak on the Giant Bicycles website. How difficult would it really have been to say, "This bike in size medium weighs 24.8lbs in factory-configuration"? Instead, we get this crap:


"How much does this bike weigh? It’s a common question, and rightly so. But the truth is, there are no industry standards for claiming bike weights—and this leads to a lot of misinformation. Variances exist based on size, frame material, finish and hardware. And as bikes get lighter, these differences become more critical. At Giant, we believe the only way to truly know the weight of any particular bike is to find out for yourself at your local retailer."

Please. Gag me with a raw fork.

At least the bike looks cool, though.